Katie Robbert Co-founder and CEO, Trust Insights
Marketing intelligence can be used to build an effective marketing strategy. Find out exactly what it is, its best practices, use cases, and tools.
Chitra Iyer Editor in Chief, Ziff Davis B2B
Editor-in-Chief, Chitra Iyer, explains what identity graph is and its utilities for marketers.
Chitra Iyer Editor in Chief, Ziff Davis B2B
Identity Resolution is defined as the process of connecting unique ‘identifiers’ to create a single, unified, real-time, persistent customer identity. Learn more about its process, advantages with ...
Chitra Iyer Editor in Chief, Ziff Davis B2B
Industry experts talk about what is identity resolution and cross-device identity matching and why is it crucial to customer data management efforts?
Christine Crandell President, New Business Strategies
Based on the discussions with CMO influencers, Christine Crandell talks about the biggest challenge for CMOs in 2019
Chitra Iyer Editor in Chief, Ziff Davis B2B
See how SAP, as a large enterprise, manages ‘customer first digital transformation’ and how it balances the core components of its technology-enabled Customer Experience strategy.
Chitra Iyer Editor in Chief, Ziff Davis B2B
American consumers are concerned with what information about them is collected and how brands use it. How will GDPR impact US marketing strategies? How can marketers self-regulate and prepare for the ...
Chris Lynch Chief Marketing Officer, Cision
As someone who receives dozens of tech vendor pitches a day, many of which I don’t reply to, I’m constantly on the receiving end of frustrated emails from sales reps. Much to their surprise, I’m ...
Chitra Iyer Editor in Chief, Ziff Davis B2B
Digital advertising needs cleaning up, and the World Federation of Advertisers responded by issuing an 8-point charter to help drive transparency and accountability across stakeholders. We checked in ...
Chitra Iyer Editor in Chief, Ziff Davis B2B
It is no secret that the ‘digital transformation challenge’ is changing the way CMOs approach their jobs, even as we head into the next decade. We checked in with Andy Coghlan, Global Head of ...
