Welcome back to the Week at MarTech Advisor. Let’s get you all caught up with the top marketing technology news and stories from the past week.
This week, Facebook launched its global cryptocurrency — Libra! After months of awaiting this major blockchain-cryptocurrency breakthrough, let’s understand the concept and its implications for marketers. We’ve got it covered in detail here!
THE NEW RULES OF (MULTI-CHANNEL) CUSTOMER ENGAGEMENT: HANDBOOK FOR GROWTH MARKETERS
Winning CX will come from Brands who can balance relevance, consistency and convenience to drive engagement. The kind of engagement that drives optimal customer lifetime value and real business impact.
We also published a primer on Omnichannel Marketing this week. Omnichannel brings all your marketing communication opportunities under one roof so you can “talk” to your audience anywhere, anytime. You can also influence them by being omnipresent in the online as well as offline world and guiding them through their buyer’s journey. Essentially, this is end-to-end Customer Experience (CX).
Speaking of CX, how’s your Customer Data Platform (CDP) journey coming along? Whether you’re still trying to decide on getting a CDP or at the stage where you need to know how to use one optimally, we can help. Listen to our latest podcast because we have a special bonanza episode, all about CDPs.
In the week that was, we published articles on Content Marketing, Customer Data Management, Customer Experience, Social Media Marketing, SEO, Interactive Marketing and more.
Our marketing technology news this week focused on Facebook, Salesforce and SundaySky with some great achievements and statistics you will find impressive.
What else happened in the world of MarTech this past week?
Dive in for our top stories, tips and stats you can use!
Highlights of the Week
CDP R (Evolution): 5 Major Factors Buyers Should Think About | 46
We have a special bonanza episode on CDPs with Zachary Van Doren, CEO, CMO Labs joining our Talking Stack panel. We’re moving beyond the nuts and bolts that can impact the space with some of the best independent voices on CDP talking about the five major factors buyers should think about.
Get Inspired: Editor’s Picks from the Best New MarTech Ideas and Perspectives This Week
What is Omnichannel Marketing? Definition, Strategy, Best Practices with Examples
Customers are no longer confined to a single platform; omnichannel marketing is striving to deliver a smooth shopping experience regardless of the channel or stage in the buyer’s journey. Learn all about the concept, the difference between omnichannel and multichannel marketing, and more.
How to Improve Organic Search: Q&A; with Will Robins of Manscaped
We interviewed the Director of Organic Marketing of Manscaped, Will Robins to talk about SEO this week. He discusses how the root of organic marketing is to focus on content quality and customer experience. Don’t miss this insightful coverage.
What is B2B Content Marketing? Definition, Strategy, Trends and Examples
What are the B2B content marketing strategies, current market trends, best practices and examples? We’re talking about the basics, all you need to know to get started with your own successful B2B content marketing campaigns!
Effective Social Media Scheduling: Best Time to Post on Instagram, Facebook, Twitter, LinkedIn
As a marketer, knowing when to post on individual platforms can be a game-changer! We breakdown the whens and whys of social media posting to help you get the most out of your social media campaigns throughout 2019.
What Happens on Your iPhone, Stays on Your iPhone
Privacy is now Apple's North Star! Barry Nolan, Swrve's Chief Strategy Officer, advises marketers about the precautions and workarounds regarding Privacy and GeoLocation Services when communicating with Apple users.
Stay in the Loop: The Big News of the Week
Quadient to Host Virtual Event on Customer Experience (CX) Day
Customer Communications Management (CCM) platform company, Quadient, will be hosting its fourth Customer Experience (CX) Day event on June 26. This year, there’s a lineup of CX thought leaders from some of the world’s biggest brands at the forefront of CX. Stay tuned for the latest on that.
Salesforce Unveils Customer Data Platform to Unify All Marketing Data
Salesforce unveiled its Customer Data Platform (CDP) with the next generation of Customer 360. It is set to go beyond traditional CDP capabilities and extend the power of CRM with consumer-scale data management and activation.
Vidyard Reports Increase in Video Analytics by 19% since 2018
Businesses are producing more videos than ever, but the average video length is down by 33% compared to 2018. The average viewer retention rate is up by 13%, and more businesses are augmenting their video strategies with in-house content creation and advanced video analytics. Very insightful information in here.
Hoping this will inspire you, this week.
If you enjoyed reading our weekly roundup and if you have any suggestions for us, tell us on Twitter or LinkedIn or Facebook.
Have a wonderful weekend!