BlueVenn Launches US Operations and Unveils New Product to Help Create Omnichannel Journeys

Boston, MA & Bristol, UK: With nearly two decades of experience in marketing automation and customer analytics, British martech powerhouse BlueVenn has formally launched operations in the US, announcing its headquarters in Boston. The company also introduced the BlueVenn Marketing Platform, that equips marketers with the tools to dive deep into customer data, extract insights and create omnichannel journeys, in real-time.

“We are delighted to expand our operations, call Boston our home and are excited to bring BlueVenn’s deep customer analytic expertise directly to the US market,” said Curt Bloom, US President of Operations. “The BlueVenn customer journey and single customer view platform has reinvented the way marketers connect with their audience enabling customer insight across multiple unrelated campaigns in real-time.”

BlueVenn’s solution for identifying, segmenting, understanding and engaging with customers has successfully delivered measurable results for clients across the world. With its new US headquarters, the company will be able to serve its customers locally and expand its customer base significantly as its clients continue to move into the US market.

The BlueVenn platform offers marketers a Single Customer View, ‘Train-of-Thought’ analytics, and the ability to execute real-time, omnichannel customer journeys. At the heart of the new platform lies BlueVenn’s newly-developed ‘cross-journey communication’ function that allows marketers to automatically analyze and tag customers based on their behaviors along their customer journey, which provides deep analytics and actionable insight across an infinite number of marketing campaigns. This unique cross-journey communication ensures the maximum optimized customer experience, responsive multi-channel automation and real-time personalization. The new BlueVenn platform is available in four editions based on customer database size.